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First Line Ltd. – Excellence in Automotive Components
First Line Ltd. is a leading global supplier of premium quality automotive components, proudly serving the vehicle aftermarket for more than four decades. Established in 1983, the company has built a reputation for range, quality, and service, providing reliable replacement parts to distributors and workshops in over 70 countries worldwide.
With a comprehensive portfolio of over 50,000 part numbers across 65+ product lines, First Line covers an extensive range of chassis, steering, suspension, braking, cooling, and engine components. The company’s constant investment in product development ensures that its offering remains at the forefront of vehicle coverage, keeping pace with the latest automotive technologies and global vehicle parc demands.
Under its trusted brands — First Line, Borg & Beck, and Key Parts — the group delivers solutions tailored to every sector of the market, from premium OE-matching parts to cost-effective alternatives. Its ISO 9001-accredited operations and strict quality control processes guarantee consistency and performance across every product.
Driven by a culture of innovation and customer focus, First Line continues to lead the aftermarket with its world-class logistics, technical expertise, and commitment to availability and reliability. Whether supporting independent workshops or large distribution networks, First Line stands as a benchmark for trust, quality, and comprehensive vehicle coverage.
